Background:
The Resurgence of Vinyl Records:
Music is something that has been around for as long as humans have, and the way that it is heard and distributed has changed vastly over thousands of years. Live music is the medium that has been around the longest, and this music gained popularity amongst the upper-classes and in churches. In 1877, the phonograph was invented, which was not a practical way to listen to music. Radio then became a popular way to listen to music, as it was the first way that music was accessible in most homes.
Records then became the main source of music consumption in the early 20th century until the late 1980s and early 1990s. They cost only a few dollars and millions were bought and sold across the world. This was until the Compact Disc or CD became popular and took over. They were cheaper, smaller, you can play them in your car, and they did not skip. Since 1987, the dominating physical format for music was CDs. However, in 2022, vinyl outsold CDs for the first time since then.
Streaming still remains number one, but vinyl is backing a notable comeback. Streaming any song anytime you want is very convenient, but you don’t own those songs. If you buy it as a record, no one can take that away. You can support your favorite artists and get the true, analogue sound instead of digital. Many of the most famous and best-selling albums of all time, where originally made for vinyl. From Dark Side of the Moon to Thriller to Back in Black, and many more, you can hear how they were originally meant to be heard with vinyl. These beloved albums and many more are being pressed again all the time. Sometimes they are special or limited-edition versions of the albums that are released.
Summary:
For our video, we plan to first introduce our topic, the resurgence of the vinyl record. Next, we plan to talk about the different mediums that people use to listen to music. We plan to use hand drawn illustrations of the different mediums with a voice over to explain and display the different mediums. After this, we will go into a stand-up bit talking about why the vinyl record has become popular again and explain a couple of reasons. One thing that we will talk about at the end of this part will be how records are sometimes printed with new songs, special colors, or different album covers. These special releases are often reserved for Record Store Day, which is coming up in April. At this time, we will do a short voice-over with some B-Roll of Riverbend Records, introducing Billy Hurst, the owner of the store. At this time in the video, we will interview him about the culture behind vinyl records, how he feels about the increase in popularity, and how important Record Store Day is to local record stores. After the interview, we will conclude the video with a call to action and remind the viewers to check out their local record stores on April 20, 2024 for Record Store Day. We expect our video to be around 3-4 minutes long.
Script:
*Video begins*
Intro:
*Medium Shot with Owen introducing the topic*
“Music is something that has been around for as long as people have. For a long time, the only way to hear music was to hear it live. However, as time and technology progressed, we saw the way people listen we saw the way people listen change gradually at first, and then quite rapidly in more recent years. Currently, digital streaming is on top and it’s not even close. However, an older medium has had a resurgence recently. The Vinyl, the record, the long player. It goes by a few names, but its all the same 12 inch black disc. There’s no one reason as to why it came back. It could be nostalgia, because of a trend, or whatever else. One thing is clear: Vinyl Never Dies. “
Explaining Mediums of Music:
*overhead shot of a counter where illustrations will be*
Talk about the different mediums in which people listen to music, including phonographs, records, broadcast radio, cassette, CD’s, IPods, and Streaming platforms like Spotify and Apple Music.
Reasons for Resurgence:
*Medium shot of Cam explaining reasoning for popularity growth*
- Sound Quality: music can be listened to the way the band or artist originally intended, without digital remasters and audio file decompression
- Collectability: Collecting records allows for the person to collect special editions of their favorite music, including records of different color, design, and even shapes.
- Artwork: Owning a vinyl record is not just a way to play music but can be displayed to add some personal touch to a space.
- Social Aspect: People who love music love to talk about what they listen to, and vinyl collectors are no different. It is a way to share something about yourself and learn about others.
- Support For Artists: By buying a physical record, you are supporting the artist, as they make much more off the sale of real copies compared to streaming
- Other things include nostalgia and the discovery of new music.
Another reason why records have become more popular is thanks to Record Store Day, a day where many special and limited copies are available, and is a way to draw attention to local record stores.
*B-Roll of Riverbend Records starts with voice-over*
One person who has seen the impact of this first hand is the owner of Riverbend Records in Godfrey, Illinois, Billy Hurst.
Interview:
Questions:
- Talk about the culture of vinyl collectors and how much it has grown in popularity, especially since the inception of Record Store Day?
- What is Record Store Day?
- How important is something like this to a small business?
Conclusion:
*Medium shot of Owen and Cam talking to camera in front of Riverbend Records*
Owen: “Records are the way that music became popular in homes, and it still continues to be a valued and favored option to listen to music. While it will never truly be on the level of streaming is, it is still a great way to support your favorite artists and local record stores.”
*music quietly fades in*
Cam: “Speaking of Record Stores, April 20th is Record Store Day, so it’s coming up. Make sure to check out Riverbend Records here in Godfrey or look for stores and special releases at Recordstoreday.com. Have a good one and remember, vinyl never dies.”
*wave to camera, music fades and fade to black*
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